Sans Normal Kumin 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Futura EF' by Elsner+Flake, 'Futura Now' by Monotype, 'Futura PT' by ParaType, and 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, playful, modern, approachable, energetic, friendly display, modern branding, dynamic emphasis, geometric clarity, rounded, geometric, oblique, soft corners, smooth curves.
This typeface is a heavy, rounded sans with an oblique stance and smooth, low-contrast strokes. Letterforms lean forward consistently, with circular bowls and generously curved terminals that keep the texture soft despite the weight. Counters are open and fairly large, helping maintain clarity at display sizes, while overall spacing and rhythm feel even and stable. The figures match the sturdy, rounded construction, with simplified, geometric shapes and clear silhouettes.
It performs best in headlines, short phrases, and branding where its weight and rounded forms can project personality. The oblique angle and strong silhouettes make it suitable for posters, packaging callouts, and signage that needs quick recognition. It can also work for UI accents or labels where a friendly, energetic emphasis is desired.
The forward slant and rounded geometry give the font an upbeat, welcoming tone. It reads as contemporary and informal, with a slightly sporty momentum that feels friendly rather than technical. The overall impression is confident and accessible, suited to attention-grabbing messaging without sounding harsh.
The design appears aimed at delivering a contemporary rounded sans with added motion through a consistent oblique angle. It prioritizes bold presence, clean geometric construction, and an approachable texture for modern display-driven communication.
Round letters (like C, O, and G) are notably circular and smooth, while diagonals (such as A, V, W, and Y) keep a clean, geometric cut. The lowercase shows a single-storey feel in key shapes (notably the ‘g’), reinforcing a casual, modern voice.