Sans Normal Asbom 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Parisine Std' by Typofonderie (names referenced only for comparison).
Keywords: ui text, body text, editorial, instructional, forms, clean, neutral, modern, friendly, practical, general purpose, readability, accessibility, neutral branding, clarity, rounded, open apertures, large counters, humanist, soft terminals.
This typeface is a clean sans with gently rounded construction and a steady, even stroke. Curves are smooth and circular, with generous counters and open apertures that keep forms clear at text sizes. Terminals are mostly soft and unobtrusive, and the overall rhythm feels slightly humanist rather than strictly geometric, with comfortable proportions and consistent spacing.
It performs well for interface copy, product text, and general-purpose editorial settings where steady color and clear shapes support long reading. Its open forms also suit instructional materials, signage at moderate sizes, and data-adjacent content like forms and labels.
The tone is neutral and contemporary, with a friendly softness that avoids feeling cold or technical. It reads as approachable and straightforward, suited to everyday communication where clarity matters more than attitude.
The design appears intended as a versatile workhorse sans: calm, readable, and adaptable across many contexts without calling attention to itself. The rounded construction and open counters suggest an emphasis on comfort and clarity in continuous reading.
Letterforms show a preference for open shapes and simple joins, helping prevent dark spots in running text. Numerals appear straightforward and highly legible, matching the same rounded, low-drama skeleton as the letters.