Sans Normal Akmoj 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, headlines, ui, posters, friendly, retro, playful, clean, soft, approachability, distinctiveness, clarity, modernism, rounded, geometric, open counters, low contrast, even rhythm.
A rounded geometric sans with smooth, circular construction and consistently even stroke weight. Corners are softened throughout, and bowls and counters tend toward near-perfect arcs, giving the set a cohesive, engineered feel. Terminals are generally blunt and clean, while select letters use distinctive curved joins and simplified structures (notably in forms like the W/w and some diagonals), creating a recognizable silhouette without adding ornament. Spacing appears comfortable and the overall texture reads uniform and calm in paragraph settings.
This font works especially well for branding, packaging, and short-to-medium headlines where a warm geometric voice is desirable. It can also serve in UI labels, signage, and editorial callouts when a rounded, approachable tone is needed, maintaining legibility while adding character.
The overall tone is friendly and lightly retro, with a playful softness that keeps it approachable. Its rounded shapes and simplified letterforms feel modern and upbeat rather than formal, making it well-suited to cheerful, consumer-facing design.
The design appears intended to provide a clean, contemporary sans built from rounded geometric principles, balancing neutrality with a few distinctive letterform decisions to stand out in display use. Its consistent stroke behavior and smooth curves suggest an emphasis on visual harmony and friendly readability across sizes.
Capitals skew toward broad, stable shapes with generous curves, while the lowercase maintains clarity through open apertures and uncomplicated forms. Numerals follow the same rounded logic, with smooth curves and a consistent visual weight that blends well in running text.