Sans Normal Imdug 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Round' and 'Habanera' by Artegra, 'Proper Tavern' by Larin Type Co, 'Glimp Rounded' by OneSevenPointFive, and 'Core Sans AR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, children’s media, friendly, playful, rounded, bold, approachable, approachability, impact, playfulness, simplicity, soft corners, chunky, compact, bouncy, high impact.
A heavy, rounded sans with soft terminals and broadly uniform stroke weight. Forms are built from simple geometric shapes—circular bowls, rounded corners, and sturdy verticals—creating a smooth, continuous silhouette. Counters are open enough to stay clear at large sizes, while joins and curves are generously radiused, giving letters a slightly inflated, cushiony feel. The lowercase is compact and sturdy with single-storey a and g, and the numerals follow the same rounded, high-mass construction for consistent color.
Best suited to short, high-impact text such as headlines, posters, and bold brand statements where its rounded shapes can be appreciated. It also works well for playful packaging, signage, and logo wordmarks that benefit from an approachable, friendly voice.
The overall tone is warm and informal, with a playful, kid-friendly friendliness that still reads as confident and solid. Its chunky curves and soft edges feel welcoming and contemporary, leaning toward fun rather than corporate or editorial seriousness.
The design appears intended to deliver maximum presence with a soft, inviting finish—prioritizing readability and charm through rounded geometry, simplified construction, and a consistent, weighty rhythm.
The strong weight and rounded geometry create a dark, even texture across lines, with minimal sharpness anywhere in the design. The most distinctive impression is the combination of high visual mass and softened corners, which helps it feel energetic without becoming aggressive.