Sans Normal Dogoz 12 is a very light, very wide, low contrast, upright, normal x-height font visually similar to 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, branding, posters, ui, signage, clean, modern, airy, refined, neutral, modernization, minimalism, clarity, premium tone, monoline, geometric, rounded, open apertures, generous spacing.
A monoline, geometric sans with broad proportions and smooth, rounded construction. Curves are drawn with near-circular bowls (O, C, G) and softly radiused joins, while straight strokes remain crisp and even. Counters are large and open, terminals are clean and unadorned, and overall spacing feels generous, creating a light, uncluttered texture in words. Numerals follow the same streamlined logic, with simple shapes and clear, open forms.
Well-suited for headlines, brand marks, and editorial display where a spacious, modern voice is desired. It can also work for UI labels and signage when a clean, low-clutter texture is preferred, especially at medium to large sizes.
The overall tone is calm and contemporary, with an understated, polished feel. Its spacious rhythm and simple geometry read as friendly but restrained, leaning toward a minimalist, design-forward aesthetic rather than expressive or decorative.
The design appears intended to deliver a neutral, contemporary sans with geometric discipline and generous width, prioritizing clarity and a refined, minimalist presence in display and brand-oriented settings.
Letterforms show consistent geometry across caps and lowercase, with a smooth baseline rhythm and minimal idiosyncrasies. The openness of forms like e, a, and s supports clarity at display sizes, and the wide set gives headlines a relaxed, premium feel.