Slab Contrasted Hoke 7 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: posters, sports branding, packaging, signage, headlines, sporty, retro, assertive, industrial, headline, impact, motion, nostalgia, strength, display, slab-serif, oblique, blocky, bracketed, ink-trap.
A heavy, obliqued slab serif with broad proportions and tightly packed counters that create a dense, punchy texture. The strokes show clear but not extreme contrast, with thick stems and compact, rectangular slabs that read as bracketed in many joins. Terminals are sharply cut and often wedge-like, giving the forms a chiseled, forward-leaning feel. Curves are stout and controlled, and the overall rhythm is energetic, with slightly varying glyph widths that keep words from feeling mechanically uniform.
Best suited to headlines, posters, and branding where impact matters more than extended readability. It works well for sports and event graphics, bold packaging callouts, and signage that benefits from a sturdy, condensed-to-normal footprint with an energetic slant.
The font conveys a bold, competitive tone—confident and a bit nostalgic—evoking classic athletic lettering, industrial signage, and mid‑century display typography. Its slanted stance adds urgency and motion, while the chunky slabs project strength and stability.
The design appears aimed at delivering maximum visual punch in a compact, slanted slab-serif voice—combining sturdy, sign-painter strength with a fast, display-oriented rhythm for attention-driven typographic moments.
In text, the strong weight and oblique angle create a dark, continuous color that favors short bursts over long reading. The numerals are equally muscular and attention-getting, matching the caps in visual density and reinforcing a poster-like presence.