Sans Normal Atgel 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP (names referenced only for comparison).
Keywords: ui text, branding, editorial, product design, signage, clean, neutral, modern, friendly, functional, clarity, versatility, modernity, readability, neutrality, monoline, rounded, open counters, even rhythm, geometric-ish.
A clean, monoline sans with rounded, gently geometric curves and a calm, even color on the page. Strokes remain consistent across straight and curved segments, with softly finished terminals that avoid sharp aggression. Proportions feel balanced and contemporary, with open counters and clear internal spacing that keep letters readable in continuous text. Figures are straightforward and modern, matching the same steady stroke logic and roundness found in the alphabet.
This font is well suited for user interfaces, product copy, and general-purpose editorial text where consistency and legibility are priorities. Its clean shapes and open counters also make it a solid choice for signage, presentations, and straightforward brand systems that need a modern, approachable sans.
The overall tone is neutral and contemporary, projecting clarity and approachability rather than strong personality. Its smooth curves and restrained detailing give it a friendly, everyday voice suited to general communication and interface-like environments.
The design appears intended as a versatile, contemporary sans for broad everyday use. By keeping stroke contrast low, terminals clean, and forms open, it aims to deliver dependable readability while maintaining a subtly friendly, modern character.
The sample text shows stable spacing and a steady baseline rhythm, with round letters staying open and legible at paragraph sizes. The design leans slightly toward geometric construction while retaining enough warmth in curves and joins to avoid a strictly rigid feel.