Sans Normal Atgeg 7 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui, wayfinding, branding, editorial, packaging, clean, modern, friendly, neutral, open, versatility, clarity, modernity, accessibility, neutrality, geometric, rounded, airy, minimal, crisp.
A clean sans with broadly circular bowls and smooth, continuous curves paired with straightforward vertical stems. Proportions are generous and open, with ample counters and clear apertures that keep the texture light and breathable. Terminals are predominantly straight and neatly finished, while joins remain calm and unobtrusive, producing an even rhythm in both capitals and lowercase. The overall construction leans toward geometric forms, maintaining consistent shapes across letters without becoming rigid.
Well-suited to UI and product interfaces where a clean, open texture supports quick scanning, and to signage or wayfinding where simple shapes remain clear at a glance. Its neutral modernity also fits contemporary branding systems and editorial layouts that need a straightforward sans with a friendly edge. It can work effectively in short headlines and subheads, as well as general-purpose text where an airy, uncluttered rhythm is desirable.
The tone is contemporary and approachable, with a calm neutrality that feels clear rather than expressive. Its rounded geometry adds a gentle friendliness, while the restrained detailing keeps it professional and matter-of-fact. The wide stance and open interior spaces contribute to an inviting, easygoing voice.
The design appears intended as a versatile, geometric-leaning sans that balances modern cleanliness with approachable roundness. It aims for broad usability across display and text contexts, emphasizing open counters, simple construction, and a consistent, restrained drawing style.
In text, the spacing reads roomy and uncluttered, helping lines feel open and legible. The numeral set appears simple and modern, matching the letterforms with similarly round curves and clean straight segments. Overall, the design prioritizes clarity and visual ease over stylistic flourish.