Sans Normal Armuy 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, modern, neutral, clean, approachable, functional, versatility, clarity, modern utility, readability, neutral voice, geometric, rounded, monoline, open counters, even rhythm.
A clean sans with largely uniform stroke thickness and softly rounded curves. Circular forms (O, o, 0) read as near-geometric, with open apertures on letters like C, c, and e that keep shapes clear at text sizes. Terminals are mostly straight and unadorned, with compact joins and a steady, even cadence across upper- and lowercase. Numerals follow the same straightforward, monoline logic and align comfortably with the letterforms.
This font is well-suited to interface copy and general-purpose body text where consistent rhythm and clear counters matter. It can also work for headings, signage, and presentations that need a modern, unobtrusive sans that remains legible in longer passages.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its restrained geometry and smooth curves feel friendly and practical, giving text a calm, matter-of-fact voice that suits everyday communication.
The design appears intended as a versatile workhorse sans: geometric enough to feel modern, but moderated to maintain readability and even color in paragraphs. Its simplified shapes and open construction suggest an emphasis on clarity and broad usability across print and screen contexts.
Lowercase proportions look balanced and readable, with simple, single-storey forms where expected and minimal stylistic quirks. The sample text shows consistent spacing and stable word texture, producing a uniform gray value without sharp contrast spikes.