Sans Normal Lyrel 12 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Proza' by Bureau Roffa, 'City Boys Soft' by Dharma Type, 'Telder HT Pro' by Huerta Tipográfica, 'Mundo Sans' by Monotype, 'Mato Sans' by Picador, and 'Conglomerate' by Typetanic Fonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, merchandise, playful, dynamic, sporty, retro, impact, motion, approachability, display presence, slanted, chunky, soft corners, tight apertures, high ink-trap feel.
A heavy, forward-leaning sans with compact, rounded counters and thick, continuous strokes. Curves are built from broad ellipses with slightly squared-off terminals, giving the shapes a chunky, sculpted feel rather than a crisp geometric one. The rhythm is energetic and somewhat irregular in detail: many letters show small notches and wedge-like joins, with tight apertures in forms like S, a, e, and s. Uppercase proportions are sturdy and wide-set, while lowercase forms are robust with a single-storey a and g and a pronounced, circular i dot; numerals are bold and simplified with strong, legible silhouettes.
Best suited to large-size applications where its weight and distinctive joins can be appreciated: headlines, posters, sports or event branding, packaging, and merchandise graphics. It can work for short, high-impact subheads or callouts, but is less likely to be comfortable for extended reading because of its dense stroke weight and compact counters.
The overall tone is exuberant and kinetic, with a bold, poster-like voice that suggests motion and impact. Its slant and rounded massing read as friendly and informal, while the compact counters and chunky joins add a slightly vintage, display-driven attitude.
The design appears intended as a high-impact, friendly display italic—prioritizing bold presence and a sense of motion over neutrality. Its rounded construction and chunky detailing suggest it was drawn to feel energetic and approachable in branding and promotional contexts.
In text, the dense color and tight internal spaces can build a strong headline block, but the same tight apertures may reduce clarity at smaller sizes. The slant and wedge-like detailing create a strong directional pull, making it especially attention-grabbing when set in short phrases.