Sans Normal Jolav 2 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Safran' by Hubert Jocham Type, 'Marat Sans' by Ludwig Type, 'Diaria Sans Pro' by Mint Type, 'Belle Sans' by Park Street Studio, 'Clear Gothic Serial' by SoftMaker, 'Newbery Sans Pro' by Sudtipos, 'Indecise' by Tipo Pèpel, and 'TS Clear Gothic' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, assertive, retro, energetic, impact, motion, display, attention, slanted, rounded, blocky, compact, high-impact.
A heavy, right-slanted sans with compact proportions and rounded, filled-in counters. Strokes feel broadly consistent with subtle modulation, and terminals are clean and blunt rather than tapered. The letterforms lean on simple geometric curves, with full bowls and soft corners that keep the texture dense and even. Spacing and shapes create a strong, forward-leaning rhythm that reads as continuous blocks of dark color in text.
Best used for headlines, short statements, and high-impact branding where a dense, energetic voice is desirable. It can work well on posters, packaging, apparel graphics, and promotional materials, especially when set large or with added letterspacing for improved readability.
The overall tone is energetic and forceful, with a sporty, poster-like presence. Its slant and dense weight convey motion and urgency, while the rounded construction keeps it approachable rather than aggressive. The result feels well-suited to bold, attention-grabbing communication with a slightly retro display flavor.
The design appears intended to deliver maximum visual impact while maintaining smooth, rounded forms and a consistent slanted rhythm. It emphasizes speed and confidence, aiming for strong display performance in bold, graphic settings.
Uppercase and lowercase share a consistent slanted skeleton, and the numerals match the same compact, rounded logic. The heavy weight closes up interior spaces quickly, so clarity improves with generous tracking and larger sizes.