Sans Normal Utmiw 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, packaging, posters, ui labels, modern, friendly, active, casual, sporty, approachability, modernization, motion, clarity, versatility, rounded, oblique, geometric, clean, open.
A rounded sans with a consistent oblique slant and smooth, low-contrast strokes. Forms lean toward geometric construction with broad curves, open apertures, and simplified terminals that read cleanly at display sizes. Uppercase letters are compact and slightly wide in feel, while lowercase maintains a steady rhythm with a single-storey “a” and “g” and softly rounded joins. Numerals follow the same rounded logic, with a simple, readable “1” and curved figures that keep an even, contemporary texture.
Well-suited for brand identities, packaging, and promotional headlines where a modern, friendly slanted sans can add momentum. It also fits UI labels, social graphics, and short editorial callouts where clarity and a clean rounded voice are desired.
The overall tone is contemporary and approachable, with an energetic forward-lean that suggests motion and informality. Its rounded shapes keep it friendly rather than technical, making it feel upbeat and adaptable for general-purpose design.
Likely designed to provide a versatile, contemporary italic sans that feels lively without becoming decorative. The rounded, geometric shaping and restrained stroke behavior aim for clear readability while adding a subtle sense of speed and friendliness.
The italic angle is steady across caps, lowercase, and figures, helping lines of text maintain a cohesive flow. Curves dominate the silhouette, and corners are softened, producing a smooth, even typographic color in short headlines and medium-length text.