Sans Normal Atbis 2 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra, 'Mozer' by Fontfabric, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, packaging, modern, friendly, neutral, clean, pragmatic, space saving, general purpose, clarity, approachability, rounded, condensed, monoline, compact, open counters.
A compact, condensed sans with monoline strokes and softly rounded terminals. Curves are smooth and restrained, and many joins transition with a subtle flare rather than sharp corners, giving the design a gently humanized feel. Counters are fairly open for the width, with simple, legible construction in forms like the double-story “a” and the single-story “g.” Numerals follow the same straightforward geometry, with clear, consistent stroke endings and a balanced, utilitarian rhythm in text.
Well suited for interface copy, navigation, and labels where a compact width helps fit more text into limited space. It can also work for editorial sidebars, captions, and contemporary branding systems that want a clean sans with a slightly softened finish. The steady rhythm and clear numerals make it appropriate for informational settings such as signage and packaging text.
The overall tone is modern and approachable without calling attention to itself. Its rounded finishing and tidy proportions read as friendly and contemporary, while the steady stroke weight keeps it grounded and workmanlike rather than expressive.
The font appears intended as a versatile everyday sans that balances efficiency with approachability. Its condensed proportions and restrained, rounded detailing suggest a design goal of fitting dense content while maintaining a friendly, contemporary voice.
In running text the narrow set and even color create a tight, efficient texture that suits space-conscious layouts. The design favors clarity over personality, with few stylistic quirks and consistent curves across uppercase, lowercase, and figures.