Sans Normal Sugis 13 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, ui labels, friendly, approachable, playful, confident, contemporary, approachability, display impact, clarity, brand tone, rounded, soft, blunt terminals, open counters, high legibility.
A heavy, rounded sans with smooth curves and blunt, softened terminals throughout. Stroke joins are clean and sturdy, with gentle shaping at corners that keeps the texture even in dense settings. The lowercase shows single-story forms (notably the a and g) and broadly open apertures, while round letters like o and e read as near-circular with generous counters. Numerals follow the same soft, substantial build, producing a consistent, dark-but-readable rhythm in text.
Best suited to headlines, logos, packaging, and promotional graphics where a bold, friendly sans is desired. It can also work for short UI labels or signage-style messaging when a warm, approachable tone and strong visibility are priorities.
The overall tone is warm and easygoing, with a slightly playful friendliness that still feels solid and dependable. Its rounded construction and soft endings reduce severity, making it feel welcoming and modern rather than technical or formal.
The design appears intended to combine high-impact weight with softened geometry, offering a contemporary sans that feels inviting rather than aggressive. Its consistent rounding and open interior shapes suggest an emphasis on clarity and personality in display-forward typography.
In the sample text, the weight produces strong presence at display sizes, while the open counters and clear silhouettes help maintain readability in longer lines. The roundness is consistent across capitals, lowercase, and figures, giving it a cohesive, brand-ready voice.