Sans Superellipse Hidak 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'European Sans Pro' by Bülent Yüksel, 'Ciutadella' by Emtype Foundry, 'Neusa Neu' by Inhouse Type, 'Helvetica Now' by Monotype, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, high impact, approachability, modern display, brand presence, clarity, soft corners, blocky, compact, geometric, rounded terminals.
A very heavy, geometric sans with rounded-rectangle (superellipse) construction throughout. Strokes are thick and even, with minimal modulation and generously rounded corners that soften the otherwise blocky silhouettes. Counters are relatively small and tight, giving the letters a compact, high-impact rhythm, while spacing and sidebearings feel sturdy and built for bold settings. The lowercase shows a single-storey a and g, simple forms, and short, solid joins; the numerals follow the same squat, robust logic with broad curves and firm verticals.
This font performs best in large, bold applications such as headlines, posters, logo lockups, packaging, and wayfinding where its dense shapes and rounded geometry can read clearly. It can also work for short UI labels or badges when set with sufficient size and spacing.
The overall tone is assertive and contemporary, with a friendly softness coming from the rounded corners and smooth curves. It reads as energetic and approachable rather than formal, projecting a strong “headline” personality suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a compact, rounded-geometric voice—balancing strong, block-like forms with softened corners for approachability. Its consistent stroke weight and superelliptical curves suggest a focus on modern display use where distinctive shapes and presence matter most.
Round letters like O and Q lean toward squarish curves, creating a distinctive, techy geometry. The heavy weight reduces interior space in letters such as e, s, and a, so the design feels most at home when set with ample size and breathing room.