Sans Normal Ibmod 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, short text, friendly, casual, approachable, handwritten, playful, warmth, informality, readability, personality, rounded, monoline, soft terminals, humanist, open apertures.
A slanted, monoline sans with rounded bowls and softly tapered stroke endings. Letterforms lean with an even, steady rhythm and a humanist, slightly hand-drawn regularity rather than strict geometric precision. Counters are open and generous, curves are smooth and continuous, and joins stay clean with minimal contrast, giving the shapes a light, airy texture. Numerals follow the same rounded, flowing construction, with simple forms and clear differentiation.
Well-suited for branding and packaging that benefits from a personable, contemporary voice, as well as posters and social media graphics where a relaxed tone is desired. It can work for short text and callouts when you want a softer, friendlier alternative to a strict sans.
The overall tone feels friendly and informal, with a conversational, personal quality driven by the italic slant and softened terminals. It reads as upbeat and approachable rather than technical or corporate, suggesting warmth and ease.
The design appears intended to blend sans-serif clarity with a gentle, handwritten sensibility, using consistent slant, rounded construction, and soft terminals to create an approachable display and text companion for informal communication.
Uppercase forms maintain simple, rounded structures with restrained detailing, while lowercase characters emphasize fluid curves and open apertures that help maintain clarity at text sizes. The slant is consistent across letters and figures, supporting a cohesive forward motion in longer passages.