Sans Normal Abbuy 15 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, packaging, modern, clean, friendly, dynamic, approachable, emphasis, modern clarity, brand utility, screen friendly, oblique, monolinear, open forms, rounded bowls, high legibility.
A monolinear italic sans with gently rounded curves and clean, open counters. The oblique slant is consistent across capitals, lowercase, and numerals, giving a smooth forward rhythm without becoming overly cursive. Proportions feel balanced and contemporary: capitals are straightforward and geometric, while lowercase forms stay simple with clear joins and minimal stroke modulation. Numerals follow the same rounded, even-stroke logic, reading clearly at display sizes and holding up in short lines of text.
Works well for contemporary branding systems, headlines, and short promotional copy where a subtle sense of motion is useful. It’s also a good fit for UI labels and product surfaces that need a clean sans voice with built-in emphasis, and for editorial callouts where an italic sans can differentiate hierarchy without switching families.
The overall tone is modern and unobtrusive, with a friendly, energetic emphasis created by the steady italic angle. Its rounded construction keeps it approachable rather than sharp or technical, making it feel confident and upbeat without calling attention to itself.
Likely designed as a versatile italic sans for modern communication, combining geometric roundness with a consistent slant to deliver emphasis while maintaining straightforward readability.
Round letters like O, Q, and 0 appear nearly circular and evenly weighted, reinforcing a geometric foundation. Open apertures in forms like c and e support clarity, while the italic angle adds motion that can help with emphasis in mixed typographic systems.