Serif Flared Upkun 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, publishing, branding, classic, literary, refined, scholarly, readability, classic tone, text setting, subtle character, editorial voice, bracketed serifs, calligraphic, oldstyle, moderate contrast, open counters.
A text-oriented serif with moderate stroke contrast and gently flared, bracketed serifs that broaden into tapered terminals. The letterforms show a traditional, calligraphic construction with slightly modulated strokes, rounded joins, and open counters that keep paragraphs readable. Proportions feel balanced rather than condensed, with a steady rhythm and clear differentiation between uppercase and lowercase; the lowercase has a softly oldstyle flavor, including a two-storey a and a more traditional g. Numerals appear lining and proportionally spaced, matching the text color and overall serif treatment.
Well-suited to editorial and long-form typography where a traditional serif voice is desired, including books, magazines, reports, and institutional communications. It can also support brand identities that need a classic, cultured feel, especially in headlines and subheads where the flared terminals add character without sacrificing clarity.
The overall tone is classic and bookish, projecting credibility and quiet elegance rather than flash. It reads as familiar and cultivated, with a subtle warmth from the flared endings and slightly organic stroke modulation.
The design appears intended as a contemporary take on a traditional serif for comfortable reading, blending conventional proportions with subtly flared endings to add distinction and a crafted, humanist touch.
In the text sample, the face maintains an even texture and consistent spacing, with crisp serifs that help guide the eye along lines. Curved letters (C, O, S) feel smooth and controlled, while diagonals (V, W, Y) retain a composed, formal stance without becoming sharp or aggressive.