Slab Contrasted Wisa 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon Wide' by Canada Type, 'Clarendon Serial' by SoftMaker, and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, confident, industrial, retro, posterish, collegiate, impact, ruggedness, vintage flavor, headline clarity, brand presence, bracketed, blocky, sturdy, ink-trap hint, high impact.
A heavy, block-forward slab serif with broad proportions and compact internal counters that hold up under dense setting. The serifs are square and strongly bracketed, creating a sculpted, chiseled rhythm rather than a purely geometric slab. Curves are full and weighty with noticeable stroke modulation, and joins often pinch slightly, suggesting subtle ink-trap-like notches at tight intersections. Numerals and capitals read especially robust, with a consistent, emphatic horizontal stress and a tightly controlled silhouette.
Best suited to headlines, subheads, posters, and brand marks where strong presence and a compact, dark typographic color are desirable. It also fits packaging, labels, and signage that benefit from a sturdy, vintage-inflected slab serif voice.
The tone is assertive and workmanlike, evoking vintage editorial headlines, athletic/collegiate signage, and industrial labeling. Its thick slabs and rounded heft give it a friendly toughness—confident and loud without feeling delicate or refined.
The design appears intended to deliver maximum impact with a classic slab-serif foundation: broad, weighty forms, sculpted brackets, and controlled contrast that maintain clarity in bold display use. Its details suggest a pragmatic approach to heavy printing conditions while preserving a distinctive, retro editorial character.
In longer samples the texture is dark and punchy, with relatively short apertures and enclosed counters that emphasize mass over air. The bracketed serifs and slight interior notches add personality and help keep letterforms from blobbing at display sizes, while the overall spacing feels built for headline rhythm rather than quiet text settings.