Slab Contrasted Wisa 7 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, sports branding, industrial, western, retro, athletic, assertive, impact, heritage, authority, display, slab serif, bracketed, blocky, heavy serifs, compact counters.
A heavy, wide slab serif with pronounced bracketed slabs and a compact, sturdy construction. Stems are thick and confident, with visible stroke contrast that sharpens joins and carves out small, tight counters. The serifs are substantial and squared-off, giving a strong horizontal emphasis and a stable baseline rhythm. Curves are broad and slightly flattened in places, and the overall spacing reads open enough for display while maintaining dense, weighty letterforms.
Best suited for headlines, posters, and large-format display where its heavy slabs and wide proportions can project authority and impact. It works well for branding in contexts like packaging, apparel, and sports or team graphics, and for signage where strong shapes and clear presence are more important than compact text density.
The tone is bold and workmanlike, evoking vintage signage, athletic lettering, and classic poster typography. Its chunky slabs and confident silhouettes feel assertive and grounded, with a mildly nostalgic, Americana-leaning character.
The design appears intended to deliver maximum visual impact through broad proportions, strong slab serifs, and a contrasted, sculpted stroke treatment. It prioritizes a bold, classic display voice that reads as sturdy, traditional, and attention-commanding.
Uppercase forms read particularly monumental and sign-like, while the lowercase keeps a sturdy, no-nonsense texture with minimal delicacy. Numerals are equally hefty and prominent, suited to attention-grabbing settings rather than subtle text work.