Sans Rounded Loros 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Exo Soft' by Polimateria (names referenced only for comparison).
Keywords: ui text, app design, branding, packaging, headlines, friendly, approachable, clean, modern, casual, soften modernism, everyday readability, friendly branding, digital clarity, rounded, soft corners, open forms, monoline, generous spacing.
A rounded, monoline sans with softly eased corners and smooth curves throughout. Strokes maintain an even weight, with open counters and simplified, geometric-leaning construction that stays readable at text sizes. The uppercase set is clean and spacious, while the lowercase uses single-storey forms (notably for a and g) that keep the texture informal and contemporary. Figures are straightforward and lightly rounded, matching the overall softened skeleton and consistent stroke endings.
Works well for interface copy, product UI, and general-purpose branding where a soft, modern voice is desired. The open shapes and even strokes also suit short editorial text, captions, and signage where clean legibility and a friendly tone matter.
The overall tone is warm and approachable, pairing a modern, no-nonsense structure with gentle rounding that removes sharpness. It feels informal and friendly without becoming playful or quirky, making it suitable for brands that want a calm, human presence.
Likely designed as an everyday sans that softens a contemporary, functional skeleton with rounded terminals for a more welcoming feel. The consistent monoline drawing and simplified forms suggest an emphasis on clarity, neutrality, and broad usability in digital and brand contexts.
Curves and joins are smoothed consistently, giving the font a cohesive, polished rhythm in both the grid and paragraph sample. Letterforms avoid tight apertures, helping maintain clarity in continuous reading.