Sans Normal Burip 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Droid Sans' by Ascender (names referenced only for comparison).
Keywords: ui text, signage, editorial, captions, forms, modern, neutral, friendly, clear, straightforward, legibility, clarity, utility, versatility, simplicity, clean, open apertures, round counters, even color, crisp terminals.
The design is a sans serif built from smooth, round curves paired with simple straight strokes, producing an even, consistent texture in text. Terminals are clean and unadorned, with generous apertures and clear counters that keep letters open at size. Proportions are balanced and legibility-oriented, with a slightly geometric rhythm visible in capitals like O, C, and G, while the lowercase maintains a tidy, everyday reading flow. Numerals are simple and clear, matching the letterforms in weight and curvature for a cohesive set.
It works well for interface text, product UI, dashboards, and wayfinding-style labeling where clean shapes and open counters support quick recognition. The steady texture also suits editorial subheads, captions, and general brand communications that need a modern but unobtrusive tone. Numerals are well matched for tables, forms, and other data-adjacent content.
This font feels modern and practical, with a calm, neutral voice that stays out of the way of the message. Its rounded construction and open forms give it a friendly, approachable tone without becoming playful or informal. Overall it reads as clean and contemporary, well suited to straightforward communication.
The font appears intended as a general-purpose sans serif that prioritizes clarity, consistency, and ease of reading across common UI and editorial situations. Its restrained detailing and rounded geometry suggest a goal of dependable, contemporary communication rather than a highly stylized display voice.
In the sample text, spacing and rhythm remain even across mixed-case runs, and punctuation integrates cleanly without drawing attention. Round letters maintain consistent curvature, while straight-sided letters keep a crisp, orderly structure that helps the font stay legible at larger and medium sizes.