Sans Normal Admov 15 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Pill Gothic' by Betatype; 'Halenoir' by Ckhans Fonts; 'HD Node', 'HD Node Sans', and 'HD Node X' by HyperDeluxe; 'Belle Sans' by Park Street Studio; 'RF Dewi' by Russian Fonts; 'Kommon Grotesk' by TypeK; and 'Ponder' by TypeUnion (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, signage, modern, clean, energetic, technical, sporty, modern clarity, visual momentum, neutral utility, brand versatility, oblique, geometric, open apertures, rounded terminals, high legibility.
This typeface is an oblique sans with a geometric skeleton and smooth, rounded curves. Strokes remain even and calm, with gentle transitions and minimal modulation, giving letters a crisp, engineered feel. Proportions are slightly extended horizontally with open counters and generous apertures, helping forms stay clear at a glance. The italic angle is steady and consistent, and the rhythm feels streamlined, with compact joins and tidy terminals that avoid sharp flares or decorative detailing.
It suits branding and headline settings that benefit from a modern, kinetic tone, especially where a slanted sans can add motion without losing clarity. The open forms and even texture also make it a strong option for UI labels, dashboards, and informational signage, where quick recognition matters.
The overall tone is contemporary and purposeful, with a forward-leaning momentum that reads as active and upbeat. Its clean geometry and even color lend a confident, no-nonsense voice that can feel both modern and slightly sporty, without becoming aggressive.
The design appears intended to deliver a contemporary geometric sans voice with built-in forward motion, combining clarity and efficiency with a subtle sense of speed. It prioritizes clean construction, consistent slant, and legible shapes for versatile use across both display and functional contexts.
Round letters like O and Q appear broadly elliptical, while diagonals (V, W, X, Y) are clean and direct, supporting a brisk texture in display sizes. Numerals follow the same oblique construction and stay straightforward and highly readable, matching the letterforms’ restrained, systematic character.