Sans Normal Obgib 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Crossten' by Horizon Type, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Avenir Next Paneuropean' by Linotype, and 'Almarose' by S&C Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, confident, modern, impact, approachability, clarity, modernity, rounded, soft corners, geometric, bulky, compact.
This typeface has heavy, compact letterforms with smooth, rounded curves and softened corners that keep the dense weight from feeling harsh. Bowls are broadly circular and counters stay open despite the mass, creating a sturdy, high-impact texture. Strokes are largely monolinear and the overall construction leans geometric, with clean joins and minimal modulation. The lowercase shows simple, single-storey forms (notably a and g), reinforcing a straightforward, contemporary silhouette.
Best suited for display typography where strong presence is needed, such as headlines, posters, packaging, and brand marks. It can also work for short, bold UI labels or signage where quick recognition and a friendly tone are priorities.
The overall tone is upbeat and approachable, balancing bold authority with a friendly, rounded warmth. Its chunky shapes and geometric simplicity give it a lively, poster-ready energy that feels contemporary and slightly playful rather than formal.
The design appears intended to deliver maximum visual impact with a soft, approachable voice—combining geometric clarity with rounded shaping for bold messaging that still feels welcoming.
Large punctuation and round dots (such as on i and j) read clearly at display sizes, and the numerals match the letters in weight and presence for consistent emphasis in headlines. The rhythm is tight and impactful, with wide curves and strong verticals producing a solid, blocky color in text.