Sans Normal Obkaz 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox, 'EquipCondensed' by Hoftype, 'MC Gogat' and 'Norges' by Maulana Creative, 'Fact' by ParaType, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, modern, confident, impact, approachability, clarity, modernity, display strength, rounded, geometric, compact, blunt terminals, high legibility.
A heavy, rounded sans with broad, even strokes and softly squared curves that keep counters open despite the dense weight. The construction leans geometric—O-like forms are smooth and near-circular—while corners and joins are slightly blunted rather than sharp. Uppercase shapes are sturdy and compact (notably in E/F/T), and diagonals in K/V/W/X/Y feel thick and stable. Lowercase is simple and robust with single‑storey a and g, a short, utilitarian ear on r, and generous bowls on b/d/p/q; punctuation and numerals match the same solid, no‑nonsense rhythm.
Best suited for headlines, posters, and large-format messaging where its dense strokes and rounded geometry deliver immediate impact. It also works well for branding, packaging, and signage that benefits from a friendly, modern voice and strong legibility at a distance.
The overall tone is bold and approachable, with a friendly softness from the rounded geometry. It reads as contemporary and energetic—more inviting than austere—making it feel upbeat and attention-grabbing without becoming decorative.
The design appears intended to provide maximum visual presence with a clean, geometric foundation, balancing assertiveness with rounded friendliness. It aims for dependable readability in bold settings while offering a contemporary, approachable character for display-driven typography.
The weight produces strong color on the page, so spacing and counters are designed to stay readable in blocks of text while still emphasizing impact. Forms like the Q tail and the angled terminals on some letters add just enough character to keep the design from feeling purely mechanical.