Sans Other Eflay 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Malva' by Harbor Type, 'Equip' and 'Galvani' by Hoftype, 'Fact' by ParaType, 'Neue Reman Gt' by Propertype, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, playful, punchy, retro, dynamic, impact, emphasis, motion, display, oblique, rounded, compact counters, soft corners, high impact.
A heavy, oblique sans with broad proportions and a compact, muscular silhouette. Strokes are consistently thick with minimal modulation, and terminals are cleanly cut with slightly softened corners that keep the texture from feeling harsh. Counters are relatively tight (notably in a, e, s, and 8), producing dense, high-impact word shapes. The italics slant is assertive and uniform, and the overall rhythm is energetic rather than strictly geometric.
Best suited to short, high-visibility text such as headlines, posters, logo lockups, and bold promotional graphics where the slanted stance can imply speed or emphasis. It can also work well on packaging and apparel-style branding where a dense, impactful typographic color is desirable.
The font projects motion and confidence, with a lively, upbeat tone that reads as sporty and attention-seeking. Its bold slant and dense color give it a promotional, headline-forward personality with a mildly retro flavor.
The design appears intended to deliver maximum impact with a forward-leaning, energetic stance, prioritizing strong silhouettes and compact counters for attention-grabbing display use.
Uppercase forms are sturdy and straightforward, while the lowercase adds extra bounce through rounded bowls and compact apertures. Numerals match the same chunky, forward-leaning construction, staying legible at display sizes while emphasizing weight and presence over fine detail.