Sans Normal Larir 24 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Conigen' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, modern, punchy, impact, momentum, modernity, attention, slanted, oblique, compact counters, rounded, heavy.
A heavy, slanted sans with broad proportions and rounded, geometric foundations. Strokes are consistently thick with minimal modulation, producing compact interior counters and a dense, poster-like color. Terminals are clean and largely straight-cut, while curves stay smooth and even, especially in O/C-like forms. The lowercase shows a tall x-height with short ascenders/descenders, supporting a strong horizontal rhythm; numerals match the same sturdy, forward-leaning construction.
Best suited to attention-grabbing headlines, posters, and display typography where bold texture and speed are desirable. It can work well for sporty branding, event promotions, packaging callouts, and short marketing copy that benefits from high visual presence.
The overall tone is assertive and fast, with an athletic, forward-motion feel created by the oblique stance and dense weight. It reads as contemporary and confident, geared toward impact rather than subtlety.
The design appears intended to deliver maximum impact with a clean, geometric sans voice, combining a strong oblique stance and compact, sturdy shapes for contemporary display use.
In longer settings the tight counters and strong mass make it most effective at larger sizes or with generous spacing. The slant is consistent across caps, lowercase, and figures, giving the font a unified, dynamic texture.