Sans Normal Afgus 18 is a bold, normal width, low contrast, italic, short x-height font visually similar to 'Artegra Sans' by Artegra and 'BR Segma' by Brink (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, packaging, energetic, sporty, modern, friendly, confident, motion, impact, modernity, approachability, clarity, slanted, rounded, soft corners, compact, punchy.
A slanted sans with sturdy, even stroke weight and broadly rounded curves. Shapes feel compact and slightly condensed in their internal spaces, with smooth terminals and minimal modulation. The uppercase reads clean and constructed, while the lowercase shows a compact x-height with prominent ascenders, producing a tight, forward-leaning rhythm. Numerals are robust and open, with rounded bowls and straightforward geometry that stays consistent with the letters.
This font performs best in display and short-to-medium text settings where impact and momentum are desirable—such as headlines, brand marks, product packaging, and promotional materials. Its compact lowercase and strong slant help it cut through busy layouts, making it a good fit for sports, tech, and contemporary lifestyle communications.
The overall tone is energetic and assertive, with a contemporary, action-oriented slant that suggests motion. Rounded detailing keeps it approachable rather than severe, balancing confidence with friendliness. It feels well-suited to messaging that wants to be direct, upbeat, and modern.
The design appears intended to deliver a forward-moving, contemporary voice using a slanted sans structure with softened curves for approachability. Its compact proportions and consistent stroke treatment prioritize clarity and punch in attention-grabbing contexts while preserving a clean, modern surface.
Diagonal strokes and angled joins create a strong forward emphasis, especially in letters like A, K, N, V, and W. Counters stay relatively small in several glyphs, which increases density and impact at larger sizes. The design maintains a consistent curve logic across C/G/O/Q and the rounded portions of B/P/R, supporting a cohesive, smooth silhouette.