Sans Normal Karaz 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Omny', 'BR Segma', and 'BR Shape' by Brink (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, confident, modern, energetic, friendly, impact, motion, clarity, contemporary branding, display emphasis, oblique, geometric, clean, blunt terminals, compact counters.
A heavy, oblique sans with broad, open proportions and a clear geometric backbone. Strokes stay uniform with minimal modulation, and curves are smooth and circular, producing sturdy bowls and consistent rhythm across the set. Terminals are clean and largely blunt, with straightforward joins and a slightly condensed feel in some inner spaces due to the weight. Numerals match the letters in width and presence, reading as solid, headline-ready figures with simple, uncluttered forms.
It performs best where strong presence and quick recognition are needed—headlines, short display copy, brand marks, and promotional layouts. The weight and oblique stance make it particularly effective for sports, tech-forward branding, packaging callouts, and poster typography where energy and momentum are desirable.
The overall tone is assertive and upbeat, combining a contemporary, streamlined look with a punchy, attention-grabbing slant. It feels sporty and forward-moving, with a friendly geometric warmth that keeps it approachable rather than severe.
The design appears intended as a high-impact oblique sans that reads cleanly while projecting speed and confidence. Its geometric construction and uniform stroke behavior prioritize clarity and consistency, aiming for a versatile display voice that feels modern and active.
The italic angle is pronounced enough to suggest motion without becoming cursive, and the spacing looks built for impact at larger sizes. Round characters maintain a stable footprint, while angled forms (like diagonals and arms) reinforce a dynamic, slightly aggressive stance.