Sans Normal Vedar 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'JAF Bernini Sans' by Just Another Foundry and 'Praxis' and 'Praxis Next' by Linotype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, sportswear, sporty, dynamic, modern, technical, confident, express motion, modernize, improve impact, stay legible, oblique, rounded, clean, punchy, compact.
A slanted sans with smooth, rounded curves and gently squared terminals, built on even stroke thickness and a compact, forward-leaning rhythm. Capitals are sturdy and relatively wide, with simplified geometry and minimal modulation; bowls and counters stay open and legible. Lowercase forms are straightforward and contemporary, with a single-storey a and g, a compact e, and a short-armed t, all keeping a consistent oblique angle. Numerals follow the same rounded, utilitarian construction, reading cleanly at display sizes.
This font suits brand identities that want a modern, active feel, as well as headlines and short blocks of text where the slant can add emphasis. It can work well in posters, packaging, and product graphics, especially in contexts associated with motion, performance, or contemporary utility.
The overall tone is energetic and purposeful, with the oblique stance suggesting speed and momentum. Its clean, no-nonsense shapes feel contemporary and slightly sporty, lending a confident, action-oriented voice without becoming decorative.
The design appears intended to deliver a clean sans voice with built-in momentum, using an oblique structure and rounded geometry to feel fast, modern, and approachable. It prioritizes clear silhouettes and consistent rhythm for strong impact in display and branding contexts.
The slant is consistent across uppercase, lowercase, and figures, creating a cohesive texture in paragraphs. Curves are noticeably smooth and friendly, while joins and terminals remain crisp enough to keep the silhouette decisive.