Sans Normal Vemej 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Caldina' by Artegra, 'Normaliq' by Differentialtype, 'Epoca Pro' and 'Qubo' by Hoftype, 'Fact' by ParaType, 'Core Sans N SC' and 'Core Sans NR' by S-Core, 'Nuno' by Type.p, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: branding, posters, headlines, sportswear, packaging, sporty, dynamic, contemporary, confident, friendly, emphasis, modernization, approachability, motion, rounded, oblique, geometric, soft terminals, compact.
This typeface is a slanted sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are generously circular (notably in C, O, Q, and the bowls of b/p/q), while straight strokes are clean and slightly tapered by the oblique angle rather than by contrast. Terminals are softly finished, giving corners a cushioned feel, and counters stay open and simple for clarity. Uppercase proportions read compact and sturdy, while the lowercase keeps a straightforward, single-storey a and g with a clear, utilitarian rhythm. Numerals follow the same rounded logic, with broad forms and easy-to-spot shapes at display sizes.
It suits branding and headline work where a modern, active voice is needed, such as sports, fitness, tech, and contemporary retail. The rounded shapes and steady rhythm also make it a strong choice for packaging, campaign graphics, and social media titles where bold, slanted emphasis helps text stand out.
The overall tone is energetic and forward-leaning, with a sporty, motion-driven presence. Rounded geometry keeps it approachable and modern rather than aggressive, making it feel confident, practical, and upbeat.
The design appears intended to combine a clean, sans foundation with an oblique stance and rounded geometry to communicate speed and modernity without sacrificing friendliness. Its simplified, sturdy letterforms suggest a focus on impactful display typography that remains legible in short runs of text.
The slant is consistent across letters and figures, creating a unified sense of movement. The rounded joins and simplified forms prioritize quick recognition, and the set looks particularly cohesive in all-caps and short, punchy phrases.