Sans Normal Dediv 10 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, product design, wayfinding, presentations, clean, modern, neutral, friendly, functional, legibility, versatility, modern utility, clarity, geometric, monolinear, open apertures, large counters, smooth curves.
This is a straightforward sans with monolinear construction and a calm, even rhythm. Curves are smooth and close to geometric in their round letters, with generous counters in forms like O, e, and g. Terminals are clean and mostly horizontal or vertical, and joins are tidy with minimal modulation, giving the design a crisp, contemporary look. The lowercase reads clearly with simple, single‑storey a and g, and the numerals follow the same restrained, consistent drawing.
It suits everyday reading in UI and product environments, especially where a clean sans is needed for labels, navigation, and settings. The consistent shapes and open counters also make it a good fit for general-purpose print and digital body copy, as well as straightforward corporate or editorial typography.
The overall tone is modern and neutral, with a friendly clarity that feels at home in contemporary interfaces and branding. Its rounded structure and open shapes keep it approachable, while the disciplined stroke behavior maintains a professional, no-nonsense voice.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and visual neutrality. Its geometric leaning and simplified lowercase forms suggest a focus on contemporary usability and broad applicability rather than expressive display styling.
Spacing appears measured and even, supporting smooth text color in the paragraph sample. Diacritics and punctuation aren’t shown here, but the displayed letters suggest an emphasis on clarity through open apertures and uncluttered details.