Sans Normal Ugnan 12 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Skeena' by Microsoft Corporation (names referenced only for comparison).
Keywords: branding, headlines, posters, editorial, packaging, modern, dynamic, clean, approachable, sporty, emphasis, modernity, clarity, momentum, oblique, single-storey a, open apertures, smooth curves, rounded terminals.
A smooth, oblique sans with gently modulated strokes and a strong, consistent slant. Letterforms favor rounded geometry and open apertures, producing a clear, airy rhythm in text. Uppercase shapes are straightforward and fairly geometric, while lowercase includes a single-storey “a” and compact, forward-leaning forms that keep counters open. Curves are clean and continuous, joins are crisp, and terminals read as neatly finished rather than calligraphic, giving the design a streamlined, contemporary texture.
Well suited to brand identities and campaigns that want a modern, active voice, as well as headlines and short-to-medium editorial settings where an oblique emphasis is desired. It also fits packaging and promotional materials that benefit from a clean, energetic typographic presence.
The overall tone is energetic and contemporary, with a forward-leaning stance that suggests motion without feeling aggressive. It balances neutrality with a mild sense of personality, making it feel friendly, modern, and slightly sporty in longer passages.
The design appears intended as a versatile oblique sans that reads clearly while projecting momentum and modernity. Its rounded construction and open forms aim to keep text approachable and legible, while the consistent slant adds emphasis and a sense of speed.
In the sample text, the slant and open counters help maintain clarity at larger sizes, while the smooth curve construction gives headings a polished, cohesive silhouette. Numerals appear consistent in weight and angle with the letters, supporting mixed alphanumeric settings without drawing attention away from the word shapes.