Serif Normal Upbon 3 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, fashion, editorial, posters, branding, elegant, refined, dramatic, luxury tone, editorial impact, display elegance, modern classic, hairline, didone-like, crisp, delicate, vertical.
This serif design is built on a strongly vertical, narrow skeleton with pronounced thick–thin contrast and crisp, hairline serifs. Curves are taut and clean, with smooth transitions into thin connecting strokes, giving counters a refined, slightly compressed feel. Terminals and serifs read as sharp and precise rather than bracketed, and the overall rhythm is even and controlled across capitals, lowercase, and figures.
Best suited to headlines, magazine-style editorial typography, and branding where a refined, luxe voice is desired. It can add impact to short passages, pull quotes, and titles, especially when set with generous leading and careful tracking to protect the thin strokes.
The overall tone is polished and high-end, with a poised, editorial character. Its delicate hairlines and tall proportions create a sense of sophistication and drama, evoking luxury and formal typography without becoming overtly ornate.
The design appears intended to deliver a contemporary, high-fashion serif look through tall proportions, sharp detailing, and pronounced contrast, prioritizing elegance and visual impact in display-oriented settings.
Spacing appears relatively tight for the condensed proportions, producing a sleek text color at display sizes. The numerals follow the same refined contrast and slim build, with slender joins and elegant curves that match the letterforms.