Slab Contrasted Urno 6 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, western, vintage, robust, confident, impact, heritage, readability, signage, display, bracketed serifs, low stress, ink-trap feel, soft corners, blocky.
A sturdy slab-serif with thick, bracketed serifs and a generally broad, open construction. Strokes show clear but not extreme contrast, with rounded transitions and subtly sculpted joins that keep the heavy weight from feeling rigid. Terminals are squared and confident, counters are generous, and curves (notably in C, O, and S) are smoothly drawn with a slightly softened, inked texture. The lowercase maintains a practical, readable structure with a single-storey g and a compact, solid rhythm; figures are hefty and headline-oriented, with wide, stable shapes.
Best suited for display settings where its heavy slabs and broad proportions can carry personality—headlines, poster work, mastheads, and brand marks. It also fits packaging and editorial titling where a dependable, vintage-inflected voice is desired, and can handle short subheads when given adequate size and spacing.
The overall tone is assertive and classic, with an unmistakable old-style poster and editorial energy. Its slab serifs and bold presence evoke Americana and vintage print while remaining clean enough for contemporary branding.
The design appears intended to deliver a bold slab-serif voice that feels rooted in traditional printing and signage, combining strong serifs and readable forms with slightly softened detailing to stay approachable in modern layouts.
Spacing in the samples reads comfortable at large sizes, and the heavy serifs create strong horizontal emphasis that helps words lock into a sturdy line. The design’s slight softness and rounded junctions reduce harshness, giving it a friendly edge despite the weight.