Sans Normal Apguz 17 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Riveruta' by Andfonts, 'Luxora Grotesk' and 'Nobel Uno' by Designova, and 'Giriton' by Hazztype (names referenced only for comparison).
Keywords: ui text, branding, wayfinding, posters, editorial, clean, modern, neutral, friendly, technical, clarity, versatility, modernity, legibility, geometric, rounded, open apertures, low contrast, crisp.
This sans serif shows a geometric construction with smoothly rounded curves and straight, clean terminals. Strokes appear even and low-contrast, giving the letters a consistent, steady rhythm. Circular forms (like C, O, and the numerals) read as close to true rounds, while shoulders and bowls (b, p, q, a) stay simple and compact. Counters are generally open and clear, with a single-storey “a” and “g” contributing to a straightforward, contemporary texture in text.
It suits interface and product typography where clean forms and predictable rhythm help scanning and readability. The geometric, rounded silhouette also works well for contemporary branding and signage, and it scales comfortably into larger display use for headlines and posters.
The overall tone is neutral and modern, with a calm, utilitarian clarity. Its rounded geometry adds a mild friendliness without feeling playful, keeping the voice suitable for general-purpose design and product-oriented communication.
The design appears intended as a general-purpose geometric sans that prioritizes clarity and consistency across a wide set of basic glyphs. Its simplified constructions and open counters suggest a focus on reliable everyday readability with a modern, approachable finish.
Uppercase shapes lean on geometric symmetry, and diagonal letters (K, V, W, X, Y) maintain crisp angles without decorative modulation. The numeral set appears simple and highly legible, with rounded figures and clear differentiation between forms.