Sans Normal Efbaj 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Arial Nova' by Monotype (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, captions, presentations, modern, clean, neutral, sleek, technical, text emphasis, contemporary clarity, efficient reading, humanist, open, airy, rounded, oblique.
A slanted sans with smooth, rounded construction and even, low-contrast strokes. Curves are generous and continuous, while straight stems and diagonals stay crisp, producing a tidy, contemporary texture. The lowercase shows open apertures and simple, functional forms; terminals are mostly clean and unadorned, with a gentle, humanist softness rather than rigid geometry. Overall spacing and rhythm feel balanced, with a slightly fluid, forward-leaning motion across words and lines.
This style suits interface typography and product surfaces where an italic voice is needed without becoming decorative. It also works well for editorial emphasis, pull quotes, captions, and clean brand systems that want a contemporary, streamlined tone.
The tone is modern and composed, with an efficient, understated voice. The italic slant adds momentum and a mildly expressive, conversational feel, while the restrained shapes keep it professional and neutral.
The design appears intended as a practical italic companion for modern sans typography, prioritizing clarity and even rhythm while adding forward motion for emphasis. Its rounded, open shapes suggest a focus on comfortable reading and calm, contemporary presentation.
Uppercase forms read clear and steady, with round letters staying near-circular and diagonals (like in K, V, W, X, Y) keeping a sharp, energetic angle. Numerals appear straightforward and legible, matching the same smooth curves and consistent stroke treatment seen in the letters.