Sans Normal Lidal 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Famiar' by Mans Greback, 'Acto' and 'Prelo Pro' by Monotype, 'Mato Sans' by Picador, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, energetic, friendly, bold, punchy, impact, motion, approachability, headline focus, brand presence, rounded, oblique, soft corners, compact, bouncy.
A heavy, rounded sans with a pronounced oblique slant and compact, sturdy proportions. Strokes are thick and largely uniform, with softened joins and subtly squared-off terminals that keep the forms chunky rather than sleek. Counters stay relatively open for the weight, and the overall rhythm is wide-set and buoyant, giving the alphabet a forward-leaning, kinetic silhouette that reads clearly at display sizes.
Best suited for bold headlines and short statements where impact matters—posters, event promos, sports and lifestyle branding, packaging callouts, and social media graphics. It can also work for subheads or brief blocks of text when set with generous spacing and comfortable line height, but its weight and slant naturally favor display-led applications.
The tone is assertive and upbeat, with a sporty, headline-driven feel. Its rounded construction and soft edges temper the weight, creating a friendly confidence rather than a harsh or industrial voice. The consistent slant adds motion and immediacy, making it feel energetic and promotional.
The design appears intended to deliver maximum visibility and momentum through a strong oblique stance, dense weight, and rounded, approachable geometry. It emphasizes clarity and punch over delicacy, aiming for a modern, energetic presence that holds up in large-scale branding and promotional typography.
Uppercase shapes appear broad and stable, while lowercase forms lean into a more compact, lively texture with prominent bowls and simple, sturdy stems. Numerals are thick and attention-grabbing, matching the overall mass and rounded geometry for cohesive headline use.