Sans Normal Lorey 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Gouble' by Creatifont Studio, 'Normaliq' by Differentialtype, 'Epoca Pro' by Hoftype, 'JHC Sineas' by Jehoo Creative, 'Point Panther' by Sarid Ezra, 'Andulka Sans' by Storm Type Foundry, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports, branding, packaging, sporty, assertive, dynamic, modern, loud, impact, speed, promotion, bold branding, attention, oblique, chunky, rounded, compact, high-impact.
A heavy, oblique sans with compact counters and a sturdy, rounded construction. Strokes stay broadly uniform, with squared-off terminals and gently softened corners that keep the texture dense rather than airy. The letterforms lean forward with a consistent slant and a slightly condensed feel in the bowls and apertures, producing a tight rhythm and strong word-shape. Numerals match the weight and slant, reading as punchy and blocky with minimal internal whitespace.
Best suited to headlines, short slogans, and display settings where a bold, fast-moving voice is desired. It works well for sports and fitness branding, promotional graphics, packaging callouts, and social media title cards. For longer text, it will perform better at larger sizes with generous tracking due to the compact counters and dense color.
The overall tone is energetic and forceful, with a forward-leaning, action-oriented presence. Its dense black color and compact openings convey confidence and urgency, giving it a contemporary, athletic edge.
The design appears intended to deliver maximum visual punch with a built-in sense of speed. Its uniform stroke weight, forward slant, and compact openings suggest a focus on impactful display typography for energetic, attention-grabbing messaging.
The tight counters and closed apertures prioritize impact over delicacy, so spacing and size choices will strongly affect readability. The italic stance is integral to the design rather than a subtle shear, and the consistent weight helps maintain a uniform, poster-like texture across lines.