Sans Normal Yagu 14 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Bulldog' and 'Bulldog Std' by Club Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, chunky, handmade, retro, approachability, display impact, handcrafted texture, retro charm, rounded, soft corners, blobby, bouncy, inked.
A heavy, rounded sans with compact proportions and softly squarish counters. Strokes are thick and fairly even, with subtly uneven edges that give a printed/inked feel rather than a rigid geometric construction. Curves are generous and terminals are blunt, producing a cushiony silhouette; joins and shoulders stay simple and sturdy to preserve readability at display sizes. Spacing appears moderate and the overall rhythm is lively, with slight irregularity across glyphs that reads as intentional texture.
Best suited for headlines, short copy, and branding moments where a friendly, tactile presence is desired—such as posters, product packaging, café menus, children’s materials, or sticker/merch graphics. It can work for brief paragraphs at larger sizes, but the dense weight and textured edges may feel heavy for extended reading.
The font conveys a warm, approachable tone with a casual, slightly vintage personality. Its chunky shapes and soft corners feel playful and handmade, suggesting craft, comfort, and informal humor rather than corporate neutrality.
The design appears intended to deliver a bold, approachable display voice that blends simple rounded construction with a lightly imperfect, inked texture. It prioritizes impact and friendliness, adding handcrafted warmth while keeping forms straightforward and legible.
Round letters maintain strong interior openings despite the weight, helping short words stay legible. The texture becomes more apparent in long paragraphs, where the subtly uneven stroke edges add character but can create a darker, more mottled color on the page.