Sans Normal Yiliv 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Araboto' by FarahatDesign (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, stickers, friendly, playful, chunky, casual, retro, approachability, display impact, handmade feel, playfulness, rounded, soft, blunt, bouncy, hand-cut.
A heavy, rounded sans with softly swollen strokes and blunt, slightly irregular terminals. Counters are compact and often squarish-oval, giving letters a dense, punchy texture. Curves feel carved rather than mathematically perfect, with subtle wobble and unevenness that reads as intentional, adding warmth and personality. The lowercase is compact with short extenders and simplified forms, and the numerals follow the same chunky, rounded construction for a consistent, poster-like color on the page.
Best suited to display settings where impact and personality matter: posters, headlines, packaging, labels, and playful branding. It also works well for kid-oriented or casual editorial callouts, badges, and short promotional copy where the chunky texture can be a feature rather than a limitation.
The overall tone is upbeat and approachable, with a toy-like softness that leans playful rather than corporate. Its slightly imperfect, cutout quality suggests handmade energy and a nostalgic, retro-influenced friendliness. The weight and roundedness make it feel bold and confident without becoming aggressive.
Likely designed to deliver a bold, friendly display voice with rounded geometry and a lightly hand-shaped finish. The consistent chunky construction across caps, lowercase, and numerals prioritizes immediacy and charm for branding and attention-grabbing typography.
In text, the dense interior spaces and strong stroke mass create high impact but can reduce clarity at smaller sizes, especially where bowls and apertures tighten. Spacing appears generous enough to keep shapes from clumping, helping maintain rhythm in headlines and short lines.