Sans Normal Ombaj 24 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Berthold Corporate S' by Berthold, 'Akagi' and 'Akagi Pro' by Positype, and 'Corporate S' and 'Corporate S WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, friendly, utilitarian, clean, impact, clarity, versatility, modernization, rounded, geometric, compact, sturdy, high impact.
A heavy, geometric sans with broadly rounded curves and squared terminals, producing a solid, compact texture. Strokes are uniform and low-contrast, with generous counters that stay open even at smaller sizes. Proportions feel slightly condensed in places and the overall rhythm is steady, with simple, well-balanced shapes and minimal ornamentation. The lowercase is straightforward and legible, with a single-storey “a” and a clean, functional construction across letters and figures.
Works best for headlines, posters, and brand marks where a compact, high-impact sans is needed. It can also serve well in signage and UI labels thanks to its open counters and uncomplicated forms, especially where a strong visual presence improves scanability.
The tone is modern and assured, with a friendly bluntness that reads as practical rather than delicate. Its weight and simplified geometry give it a direct, no-nonsense voice that can still feel approachable due to the rounded forms.
The design appears intended to deliver a clean, contemporary sans with strong presence and dependable legibility. It prioritizes simple geometry, even color, and sturdy letterforms to perform consistently across display and practical communication uses.
Numerals and capitals appear designed for clarity and impact, with strong silhouettes and minimal ambiguity. The overall fit and spacing create a dense, punchy word image suited to emphasis and short-to-medium line lengths.