Sans Normal Nobih 9 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co. and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, attention, approachability, modernity, impact, rounded, bulky, soft corners, clean, compact.
A heavy, rounded sans with broad proportions and generous, closed counters that create a compact, blocky texture. Curves are smooth and circular with softened terminals, while joins and diagonals stay sturdy and stable, giving the letterforms a solid, even color on the page. The lowercase shows simple, single-storey forms and a short-armed, straightforward construction, supporting an overall geometric, no-fuss rhythm.
This font is best suited to display roles such as headlines, posters, branding marks, packaging, and short, punchy callouts where a bold, friendly voice is needed. It can also work for large-format signage and UI moments that require high emphasis, especially when set with generous spacing.
The tone is bold and friendly, with an upbeat, contemporary feel. Its rounded shapes and dense weight read as approachable rather than severe, making it well suited to energetic, attention-getting messaging.
The design appears intended to deliver a modern, approachable display sans that stays highly legible at large sizes while projecting warmth and confidence. Its rounded geometry and sturdy construction suggest a focus on impactful typography with a clean, contemporary personality.
In text, the strong weight produces a dark, uniform typographic color and emphasizes word shapes over internal detail. Numerals and capitals appear built to match the same rounded, sturdy logic, maintaining a cohesive, headline-forward presence.