Sans Normal Lobom 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Flink' and 'Flink Neue' by Identity Letters (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, confident, energetic, modern, impact, speed, modern branding, display legibility, attention capture, oblique, rounded, compact, blocky, smooth.
A heavy, oblique sans with broad proportions and smoothly rounded curves. Strokes stay largely uniform, producing dense, solid letterforms with minimal modulation and sturdy counters. Geometry leans toward circular bowls and soft corners, while diagonals and joins create a forward-leaning rhythm. Spacing is built for impact rather than delicacy, and the overall silhouette reads as compact and assertive at display sizes.
Best suited to bold headlines, short slogans, and prominent typographic statements where the heavy oblique presence can do the work. It fits sports and action-oriented branding, promotional posters, packaging callouts, and social graphics that need immediate visibility and a modern, energetic voice.
The font conveys speed and momentum through its slant and bold massing, giving it an athletic, promotional tone. Its rounded construction keeps the mood friendly and contemporary, while the weight and width add confidence and loudness suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance while keeping shapes approachable through rounded, geometric construction. It prioritizes strong silhouettes and consistent stroke weight for clarity and punch in display typography.
Uppercase forms appear stable and block-like, while lowercase maintains clear, simple structures with rounded bowls and short, sturdy terminals. Numerals match the same dense, slanted construction, staying highly legible and graphic. The sample text shows strong line presence and a consistent forward motion, favoring headlines over extended reading.