Sans Normal Afmed 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'EB Corp' by Eko Bimantara, 'Malva' by Harbor Type, 'Foro Sans' and 'Qubo' by Hoftype, 'Bega' by Indian Type Foundry, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Etelka' by Storm Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, packaging, sporty, techy, dynamic, clean, contemporary, contemporary branding, express motion, clean readability, modern utility, slanted, rounded, geometric, streamlined, open apertures.
A slanted sans with rounded, geometric construction and smooth curves paired with crisp, straight joins. Strokes stay largely even, with subtle optical modulation at curves, and terminals are clean and unbracketed. Counters are open and generously shaped, giving letters a clear interior rhythm, while the overall spacing reads airy and well-balanced. Numerals follow the same streamlined logic, with simple, legible forms that match the letterfit and slant.
It works especially well for branding and headline settings where a sense of motion and modernity is desirable. The clear shapes and open counters also suit UI labels, product packaging, and short-to-medium text where readability and a contemporary voice are priorities.
The tone is energetic and forward-leaning, combining a modern, engineered feel with friendly roundness. It suggests motion and efficiency rather than warmth or tradition, landing in a contemporary, performance-oriented register.
The design appears intended to provide a modern italic sans that reads cleanly while projecting speed and confidence. Its rounded geometry and even stroke behavior aim for a streamlined, versatile look that remains legible across display and practical applications.
The italic angle is consistent across cases and figures, helping long lines feel cohesive and fast. Round letters (C, O, Q) emphasize circular geometry, while diagonals (V, W, X, Y) feel crisp and assertive, reinforcing a sporty cadence.