Sans Contrasted Ulvy 7 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, titles, poster, retro, dramatic, formal, theatrical, impact, branding, retro display, headline punch, sculpted detail, wedge terminals, flared joins, ink traps, sculpted, compact counters.
A heavy, display-oriented face with broad proportions and pronounced stroke modulation. Forms are built from stout verticals paired with sharply thinned horizontals and notches, creating a carved, high-contrast silhouette. Many terminals end in blunt, wedge-like cuts and flared joins, with frequent recessed details that read like ink traps or scooped corners. Counters are relatively compact and geometric, and curves are tightly controlled, giving letters a sturdy, engineered rhythm across caps, lowercase, and figures.
Best suited to large-size applications such as headlines, posters, title treatments, and bold brand marks where the carved detailing can be appreciated. It can also work well on packaging or editorial openers that benefit from a dense, high-impact typographic voice.
The overall tone is assertive and theatrical, with a retro sign-painting and poster sensibility. Its sculpted notches and dramatic contrast project confidence and spectacle, leaning more toward attention-grabbing headlines than quiet text.
The font appears designed to deliver maximum impact through wide proportions and sculpted contrast, using recessed corners and wedge terminals to create a distinctive, chiseled identity. The intention reads as a modern display take on retro, sign-like letterforms that remain highly legible at headline sizes.
The design emphasizes strong vertical presence and distinctive interior cut-ins, which remain visible in both the alphabet grid and the paragraph sample. Spacing appears intentionally open enough to keep the notched details from filling in at large sizes, while the overall texture stays dark and commanding.