Serif Normal Laku 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, headlines, academic, classic, literary, formal, refined, text reading, editorial voice, classic reference, print clarity, bracketed serifs, vertical stress, crisp terminals, balanced proportions, traditional figures.
This serif typeface features sharply defined, bracketed serifs and a noticeably modulated stroke, with strong verticals and finer hairlines that create a lively, traditional rhythm. Capitals are stately and evenly proportioned, with clean horizontals and tapered joins; round letters show clear vertical stress. The lowercase is steady and readable, with compact, well-controlled bowls and a two-storey “a”; ascenders rise clearly above the x-height while descenders are moderately deep. Numerals appear lining and text-aligned, matching the overall color and contrast of the letters.
It works well for long-form reading such as books, essays, and academic text, where its conventional forms support continuous legibility. The crisp contrast and confident capitals also suit editorial headlines, section openers, and refined print layouts.
The overall tone is classic and bookish, projecting authority and polish without feeling ornate. It reads as familiar and trustworthy, suited to contexts that benefit from a traditional, cultivated voice.
The design appears intended as a conventional, all-purpose text serif that balances readability with a slightly elevated, editorial finish. Its controlled contrast and traditional construction aim to deliver a familiar, authoritative voice across both body copy and moderate display settings.
Letterforms maintain consistent spacing and a calm typographic color, while the higher contrast adds snap at display sizes. Curved strokes and serifs are neatly finished, giving the face a crisp, print-oriented character.