Sans Normal Alder 1 is a regular weight, very wide, monoline, upright, tall x-height font.
Keywords: ui text, signage, editorial, branding, presentations, modern, clean, neutral, technical, friendly, clarity, versatility, modernity, readability, neutrality, open apertures, rounded terminals, generous spacing, geometric, high legibility.
This sans serif has a clean, monoline construction with rounded curve transitions and largely geometric bowls. Uppercase forms are broad and steady, with circular O/Q shapes and a straightforward, symmetrical rhythm. Lowercase letters show a tall x-height with simple, open counters; the a is single‑storey, the g is single‑storey with a compact ear, and the e has a fairly open eye. Numerals are clear and contemporary, with smooth curves and consistent stroke behavior that keeps texture even in text.
It works well for UI and product text where clarity and a consistent texture are important, and it also suits signage and wayfinding thanks to open forms and ample internal space. The wide, even shapes can support contemporary branding, headings, and presentation typography where a clean, approachable voice is desired.
The overall tone is modern and neutral, leaning slightly friendly due to the rounded terminals and open, readable shapes. It feels practical and contemporary rather than expressive, suited to interfaces and everyday communication.
The design appears intended as a contemporary, highly legible sans with smooth geometric foundations and straightforward letterforms. Its broad stance and open counters suggest a focus on readability and calm, modern versatility across both display and text settings.
Curves are prominent and smoothly drawn, while joins stay crisp enough to keep forms distinct at smaller sizes. The wide proportions and open apertures help prevent crowding in dense lines, producing an airy, uncluttered color on the page.