Sans Normal Dirur 3 is a regular weight, wide, low contrast, reverse italic, normal x-height font.
Keywords: ui, branding, posters, headlines, packaging, modern, friendly, clean, approachable, quietly playful, clarity, approachability, modernity, momentum, rounded, humanist, open apertures, soft terminals, slanted.
A slanted, wide sans with smooth, rounded construction and even stroke weight throughout. Curves are generous and circular, with open apertures and broad counters that keep forms airy at display sizes and comfortable in text. Terminals are mostly clean and softly finished, and the overall rhythm is relaxed, with notably spacious proportions in letters like O, C, and G. Figures follow the same rounded logic, with clear, uncomplicated shapes and consistent stroke density.
Well suited to UI and product work where a friendly, contemporary sans is needed, and it can scale confidently into headlines, posters, and packaging thanks to its wide, open shapes. The consistent stroke and generous counters also make it a solid option for short-to-medium text settings where a relaxed, modern texture is desired.
The tone feels modern and approachable, balancing a clean, contemporary voice with a gentle friendliness from its round forms. The slant adds energy without becoming aggressive, giving it a subtle forward motion that reads as casual and upbeat rather than formal.
The design appears intended to provide a clean, modern sans with a soft, rounded personality and a consistent slant for added momentum. Its wide proportions and open apertures suggest an aim for clarity and a welcoming tone across both display and reading contexts.
The sample text shows stable color on the line with good separation between characters, helped by the wide set and open interiors. The slant is consistent across caps, lowercase, and numerals, creating a cohesive, slightly dynamic texture in paragraphs.