Sans Normal Asmob 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mersin' by Hurufatfont, 'Gardner Sans' by Lewis McGuffie Type, 'Quire Sans' by Monotype, and 'PF Diplomat Sans' by Parachute (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, friendly, modern, straightforward, approachable, everyday readability, neutral utility, modern clarity, approachable tone, rounded, geometric, monoline, open counters, balanced.
This typeface is a clean, monoline sans with gently rounded geometry and smooth circular curves. Capitals read as sturdy and even, with wide open bowls (B, D, P, R) and a simple, balanced construction throughout. Lowercase forms are compact and highly legible, with a double-storey “g,” a single-storey “a,” and clear, round dots on “i” and “j.” The numerals are simple and contemporary, with a notably open “4,” an oval “0,” and rounded terminals that keep the overall texture consistent in text.
It works well for interface copy, product and brand communications, and general-purpose documents where clarity matters. The straightforward letterforms and open counters also suit signage and editorial settings, especially at small-to-medium sizes where an even texture and clear shapes help scanning.
The overall tone is neutral and contemporary, with a friendly edge created by the rounded curves and uncomplicated shapes. It feels practical and familiar rather than stylized, projecting clarity and approachability.
The design appears aimed at a versatile, all-purpose sans that prioritizes readability and consistent rhythm. Its rounded, geometric construction suggests an intent to feel modern and approachable while staying neutral enough for broad everyday use.
Stroke endings are clean and unembellished, and the curved letters (C, G, O, Q) emphasize smooth, near-circular forms. Spacing appears even and comfortable in the sample text, producing a steady rhythm and a calm, readable gray value.